3.28.2007

"WHO NEEDS THE KWIK-E-MART?" ME!!!

In news that will obviously satisfy the millions of fans of Springfield, the world's largest convenience store will get Simpsonized, though 7-Eleven Inc. said the deal isn't done yet.

If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series and to help promote the upcoming film The Simpsons Movie.




Customers also will be able to buy products inspired by the nearly two-decades-old show, including Krusty O's cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).

The chain also will use pictures of Simpsons characters to promote 7-Eleven's line of fresh foods, such as placing the face of Homer and his classic "Mmmm . . . sandwich" quip on sandwich wrappers.

It was unclear yesterday which 11 stores of the more than 4,700 nationwide would receive a cartoony facelift or sell inventory of the Simpsons-inspired products.

The Simpsons Movie hits theaters July 27. Check out the most recent trailer below:


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